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~subject:"Konsumentenverhalten"
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ECONIS (ZBW)
25,490
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1
The acceptance of halal food products among non-Muslim consumers in Indonesia
Farhan, Fikri
;
Sutikno, Bayu
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10014567154
Saved in:
2
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
3
Acceptance of mobile health services in emerging markets : a study of Egyptian consumers
Hassan, Heba E.
;
Makarem, Suzanne C.
;
Wood, Van R.
- In:
International journal of business and emerging markets …
16
(
2024
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10015057451
Saved in:
4
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
5
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
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6
The "Achilles heel" of established brands : the effect of brand age on consumers' brand choice
Kim, Yaeeun
;
Srivastava, Joydeep
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10014584203
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7
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
8
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
9
Adoption and perception of banking customers towards green mode of banking : a demonstration of structural equation modelling
Tyagi, Shagun
;
Gupta, Ashulekha
;
Ansari, Nabila
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 826-842
Persistent link: https://www.econbiz.de/10015061270
Saved in:
10
Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory
Hassan, H. M. Kamrul
;
Das, Saikat
;
Quader, Mohammed Shahedul
- In:
International journal of business innovation and …
33
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10015062837
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