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~accessRights:"restricted"
~language:"eng"
~language:"slk"
~person:"Kumar, Vikas"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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KMU
Konsumentenverhalten
India
22
Indien
22
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
18
Lieferkette
17
Supply chain
17
Brand management
13
Markenführung
13
Multinationales Unternehmen
13
Transnational corporation
13
Brand image
12
Markenimage
12
SME
12
Internet marketing
11
Online-Marketing
11
Globalisierung
10
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10
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10
Qualitätsmanagement
10
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10
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10
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9
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9
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7
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7
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English
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Kumar, Vikas
Han, Heesup
82
Mattila, Anna S.
64
Paul, Justin
57
Septianto, Felix
52
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Thaichon, Park
38
Vrontis, Demetris
38
Kim, Jungkeun
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
35
Rana, Nripendra P.
35
Ko, Eunju
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Thurasamy Ramayah
27
Dhir, Amandeep
26
Jang, Soocheong
26
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Quach, Sara
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Kraus, Sascha
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Adomako, Samuel
23
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Journal of retailing and consumer services
4
International journal of business innovation and research : IJBIR
3
International journal of technology, policy and management : IJTPM
3
International journal of production research
2
Journal of business research : JBR
2
Marketing intelligence & planning
2
Benchmarking : an international journal
1
European business review
1
IEEE transactions on engineering management : EM
1
International journal of business information systems : IJBIS
1
International journal of services and operations management : IJSOM
1
Journal of advances in management research : JAMR
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Management research review
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
30
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30
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Determinants of the success of MSMEs in India : a policy vs. technology perspective
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of technology, policy and …
23
(
2023
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10014310041
Saved in:
3
Development of MSMEs in India : challenges vs. Govt policies
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
3
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014426717
Saved in:
4
Enablers of post-COVID-19 customer demand resilience : evidence for fast-fashion MSMEs
Fares, Naila
;
Lloret Mauri, Jaime
;
Kumar, Vikas
; …
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 2012-2039
Persistent link: https://www.econbiz.de/10014321920
Saved in:
5
Mediating role of inter-firm linkages and innovation capability towards the sustainability of SMEs in Indonesia
Faisol
;
Kumar, Vikas
;
Aliami, Sri
- In:
International journal of technology, policy and …
23
(
2023
)
4
,
pp. 387-409
Persistent link: https://www.econbiz.de/10014426742
Saved in:
6
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
7
Social media marketing : practices, opportunities and challenges for MSMEs
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 268-284
Persistent link: https://www.econbiz.de/10014437141
Saved in:
8
A systematic literature review of supply chain resilience in small-medium enterprises (SMEs) : a call for further research
Bak, Ozlem
;
Shaw, Sarah
;
Colicchia, Claudia
;
Kumar, Vikas
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
1
,
pp. 328-341
Persistent link: https://www.econbiz.de/10014231514
Saved in:
9
An analysis of operational behavioural factors and circular economy practices in SMEs : an emerging economy perspective
Luthra, Sunil
;
Kumar, Anil
;
Sharma, Manu
;
Garza-Reyes, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 321-336
Persistent link: https://www.econbiz.de/10013168038
Saved in:
10
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
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