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~accessRights:"restricted"
~language:"eng"
~person:"Back, Ki-Joon"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
3
Brand
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Brand management
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Cognition
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Emotion
3
Kognition
3
Konsumentenverhalten
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Markenartikel
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Markenführung
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Affective elaboration
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Brand image
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Brand loyalty
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Brand relationship
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Gender
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Geschlecht
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Hotel industry
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Hotellerie
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Markenimage
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Markentreue
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absorption
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affective
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attention
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behavioral intention
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brand attitude
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brand love
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brand loyalty
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brand relationship quality
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cognitive
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cognitive elaboration
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cognitive engagement
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conative
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hotel
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integrated resort
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integrated resort brand experience
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品牌关系质量
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情感阐述
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综合度假村品牌体验
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Back, Ki-Joon
Han, Heesup
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Loureiro, Sandra Maria Correia
4
Septianto, Felix
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Wong, IpKin Anthony
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Ahn, Jiseon
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Chang, Yonghwan
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Gunasti, Kunter
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Hardesty, David M.
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Isaac, Mathew S.
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Ko, Yong Jae
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Lee, Jong-Ho
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Arslanagic-Kalajdzic, Maja
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Avramova, Yana R.
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Bagozzi, Richard P.
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Benbasat, Izak
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Cauberghe, Veroline
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Chebat, Jean-Charles
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Chinchanachokchai, Sydney
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Di Leo, Alessio
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel and tourism marketing
1
The service industries journal
1
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ECONIS (ZBW)
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Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
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2
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
3
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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