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~accessRights:"restricted"
~language:"eng"
~person:"Rahman, Zillur"
~person:"Scharf, Edson Roberto"
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Search: "The international journal of bank marketing : IJBM"
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Brand image
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Rahman, Zillur
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Farah, Maya F.
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The international journal of bank marketing : IJBM
2
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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2
Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin
;
Rahman, Zillur
;
Khan, Imran
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
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