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~accessRights:"restricted"
~language:"eng"
~subject:"Nonprofit-Marketing"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit-Marketing
Nonprofit marketing
215
Nonprofit organization
120
Nonprofit-Organisation
120
Fundraising
104
Charity
52
Wohltätigkeit
52
Charitable organization
50
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50
Consumer behaviour
41
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41
Marketing management
41
Marketingmanagement
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32
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32
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24
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20
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nonprofit marketing
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Waters, Richard D.
4
Wymer, Walter
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Lee, Young-Joo
3
Mitchell, Sarah-Louise
3
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3
Shang, Jen
3
Singh, Surendra N.
3
Won, Doyeon
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2
Bennett, Roger
2
Boenigk, Silke
2
Bortree, Denise Sevick
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Cao, Xiaoxia
2
Didonet, Simone Regina
2
Drumwright, Minette E.
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2
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2
Klafke, Renata
2
Koksal, Ahmet
2
Li, Yexin Jessica
2
Mogaji, Emmanuel
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Ray, Subhasis
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2
Yoo, Seung-Chul
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2
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1
Acebrón, Laurentino Bello
1
Adena, Maja
1
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Adomaviciute, Karina
1
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1
Aji, Hendy Mustiko
1
Akbar, Mohammad Muzahid
1
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Edward Elgar Publishing
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International Congress on Public and Nonprofit Marketing <21., 2022, Braga>
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International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
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Nonprofit and voluntary sector quarterly
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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4
Journal of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing
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Management communication quarterly : an international journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Routledge studies in marketing
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Sport management review
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The journal of consumer marketing
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Australasian marketing journal
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Behavioral research in accounting
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Corporate reputation review : an international journal
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Edward Elgar E-Book Archive
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European journal of marketing
1
Global business perspectives
1
Handbook of research on managerial solutions in non-profit organizations
1
International Journal of Financial Studies : open access journal
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International journal of Islamic and Middle Eastern finance and management
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: microfinance & banking
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
215
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1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
3
Social media and nonprofit fundraising : the influence of Facebook likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
4
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
5
Service encounter and value co-creation in fundraising activities at the NPO sector
Klafke, Renata
;
Barrios, Andrés
;
Didonet, Simone Regina
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 851-861
Persistent link: https://www.econbiz.de/10014333402
Saved in:
6
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
7
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
8
The scope of "marketing" research in the nonprofit sector : lessons from the last 20 years literature
Jung, Jihye
;
Kim, Minjung
;
Suh, Jiwon
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438972
Saved in:
9
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
10
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
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