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~accessRights:"restricted"
~person:"Abirami, U."
~person:"Hung, Kineta"
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Celebrity endorsement
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Exploring the rise of fandom in contemporary consumer culture
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Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
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