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~accessRights:"restricted"
~person:"Ahuvia, Aaron"
~person:"Barnes, Donald C."
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
6
Emotion
6
Konsumentenverhalten
6
Relationship marketing
5
Brand management
3
Customer delight
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenführung
3
Brand
2
Brand love
2
Customer service
2
Kundenservice
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Adaptability
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand image
1
Brand loyalty
1
Brand trust
1
Confidence
1
Deservingness
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Effort
1
Empathy
1
Gratitude
1
Idiosyncratic service experience
1
Interpersonal relationship
1
Jealousy
1
Jox
1
Joy
1
Markenimage
1
Marketing theory
1
Marketingtheorie
1
Positive psychology
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Aufsatz in Zeitschrift
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English
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Ahuvia, Aaron
Barnes, Donald C.
Ahn, Jiseon
5
Folse, Judith Anne Garretson
5
Qu, Hailin
5
Alnawas, Ibrahim
4
Back, Ki-Joon
4
Bock, Dora E.
4
Cai, Ruiying
4
Hur, Won-Moo
4
Babin, Barry J.
3
Hou, Fujun
3
Hussain, Khalid
3
Junaid, Muhammad
3
Kidwell, Blair
3
Kulshreshtha, Kushagra
3
Madadi, Rozbeh
3
Ribeiro, Manuel Alector
3
Surachartkumtonkun, Jiraporn
3
Thaichon, Park
3
Torres, Ivonne M.
3
Wong, Amy
3
Woosnam, Kyle Maurice
3
Zúñiga, Miguel Ángel
3
Akrout, Houcine
2
Alamanos, Eleftherios
2
Altarifi, Shadi
2
Arslanagic-Kalajdzic, Maja
2
Aykol, Bilge
2
Bajpai, Naval
2
Baker, Melissa A.
2
Bapat, Dhananjay
2
Beatty, Sharon E.
2
Biswas, Soumendu
2
Black, William C.
2
Cervera-Taulet, Amparo
2
Chaker, Nawar N.
2
Christodoulides, Paul
2
Chua, Bee-Lia
2
Deependra Singh
2
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Journal of service theory and practice : JSTP
2
Journal of business research : JBR
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
5
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1
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
2
Idiosyncratic service experiences : when customers desire the extraordinary in a service encounter
Collier, Joel E.
;
Barnes, Donald C.
;
Abney, Alexandra K.
; …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 150-161
Persistent link: https://www.econbiz.de/10011802860
Saved in:
3
Observing delightful experiences of other customers : the double-edged sword of jealousy and joy
Ludwig, Nadine L.
;
Barnes, Donald C.
;
Gouthier, Matthias
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 145-163
Persistent link: https://www.econbiz.de/10011602729
Saved in:
4
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Saved in:
5
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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