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~accessRights:"restricted"
~person:"Ahuvia, Aaron"
~subject:"Relationship marketing"
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Relationship marketing
Brand love
3
Beziehungsmarketing
2
Brand
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Brand management
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Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Love
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Markenartikel
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Markenführung
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Brand attachment
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Brand image
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Brand loyalty
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Brand trust
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C-OAR-SE method
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Confidence
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Construct validity
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Consumer-brand relationships
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Content validity
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Delight
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Interpersonal relationship
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Loyalty
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Prototypes
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Psychological membership
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Psychological ownership
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Satisfaction
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Self-brand integration
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Service brand
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Ahuvia, Aaron
Ahn, Jiseon
5
Folse, Judith Anne Garretson
5
Qu, Hailin
5
Alnawas, Ibrahim
4
Back, Ki-Joon
4
Bock, Dora E.
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Cai, Ruiying
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Hur, Won-Moo
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Babin, Barry J.
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Garg, Ruchi
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Hou, Fujun
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Hussain, Khalid
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Junaid, Muhammad
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Kataria, Aarti
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Madadi, Rozbeh
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Rödiger, Kai
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Surachartkumtonkun, Jiraporn
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Thaichon, Park
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Torres, Ivonne M.
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Wong, Amy
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Woosnam, Kyle Maurice
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Zúñiga, Miguel Ángel
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Akrout, Houcine
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Alamanos, Eleftherios
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Altarifi, Shadi
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Arslanagic-Kalajdzic, Maja
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Bapat, Dhananjay
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Journal of service management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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