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Celebrity endorsements
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Qualitative Methode
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Qualitative method
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classification of nostalgia
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conceptual model
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conceptual model of nostalgia
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Akpinar, Hatice
Cho, Heetae
Roy, Subhadip
Jain, Varsha
3
Aloini, Davide
2
Behl, Abhishek
2
Dulmin, Riccardo
2
Ghosh, Deviprasad
2
Jayawardena, Nirma Sadamali
2
Liu, Weihua
2
Mininno, Valeria
2
Zerbino, Pierluigi
2
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1
Abrao, Ana Gloria
1
Afanas'jev, Mykola V.
1
Aikhuele, Daniel
1
Akarte, Milind
1
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1
Alegre Martín, Joaquín
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Alves, Carina Frota
1
Anggadwita, Grisna
1
Arai, Akiko
1
Assis-Hassid, Shiri
1
Badraoui, Ismail
1
Ballesteros-Rodríguez, José Luis
1
Bamber, Christopher
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Bhaskar, Hari Lal
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Biscaia, Rui
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1
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Qualitative market research : an international journal
2
Health marketing quarterly
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
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Services marketing quarterly
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1
Achieving organizational resilience through complex adaptive systems approach : a conceptual framework
Akpinar, Hatice
;
Özer-Çaylan, Didem
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
4
,
pp. 289-309
Persistent link: https://www.econbiz.de/10013367201
Saved in:
2
Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 624-643
Persistent link: https://www.econbiz.de/10012212585
Saved in:
3
Importance of leisure nostalgia on life satisfaction and leisure participation
Cho, Heetae
- In:
The service industries journal
40
(
2020
)
1/2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012207486
Saved in:
4
Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
Saved in:
5
Is "proof" the eighth "P" of service? : a
conceptual
model
and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
6
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
7
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
8
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
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