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~accessRights:"restricted"
~person:"Al-Barakati, Abdullah"
~person:"Chang, Ying"
~subject:"Interaktive Medien"
~type:"article"
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Interaktive Medien
Interactive media
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Affiliative tendency
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Brand evaluation
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Consumer behaviour
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Al-Barakati, Abdullah
Chang, Ying
Ozcan, Kerimcan
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Ramaswamy, Venkatram
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Journal of retailing and consumer services
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Omega : the international journal of management science
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ECONIS (ZBW)
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Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
2
Effect of WeChat interaction on brand evaluation : a moderated mediation model of para-social interaction and affiliative tendency
Zhang, Chubing
;
Zhang, Zhuo-Ping
;
Chang, Ying
;
Li, Tian-Ge
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209550
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