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~person:"Ammari, Nedra Bahri"
~person:"Bayram, Pelin"
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Beziehungsmarketing
4
Brand loyalty
4
Markentreue
4
Relationship marketing
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Brand management
3
Markenführung
3
Brand
2
Brand image
2
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Behavioral intention
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Brand attachment
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Customer satisfaction
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Gastronomie
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Handel
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Ammari, Nedra Bahri
Bayram, Pelin
Han, Heesup
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Fatma, Mobin
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Rahman, Zillur
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Alnawas, Ibrahim
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Arli, Denni
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Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
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Back, Ki-Joon
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Fang, Shih Chieh
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Asia Pacific journal of marketing and logistics
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International journal of contemporary hospitality management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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2
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
3
Intelligent customer experience in a connected commerce environment
Gam, Afnen
;
Ammari, Nedra Bahri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 254-271)
.
2021
Persistent link: https://www.econbiz.de/10012816093
Saved in:
4
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
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