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~accessRights:"restricted"
~person:"Armstrong, Jon Scott"
~subject:"Innovation"
~subject:"Werbewirkung"
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Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
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