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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Bernritter, Stefan F."
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
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Advertising effects
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Brand image
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brand familiarity
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Avramova, Yana R.
Bernritter, Stefan F.
Esteban-Millat, Irene
3
Jazi, Salima
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Pei, Yilei
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Russell, Cristel Antonia
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Brüggemann, Philipp
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Pelsmacker, Patrick de
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Pillai, S. K. B.
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Princes, Elfindah
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Ramadan, Zahy
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International journal of advertising : the quarterly review of marketing communications
4
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ECONIS (ZBW)
4
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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