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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Brüggemann, Philipp"
~type_genre:"Konferenzbeitrag"
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Brand management
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Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
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Advertising effects
2
Brand
2
Brand image
2
Cognition
2
E-commerce
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Einzelhandel
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Food retailing
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Food trade
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Kognition
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Online-Handel
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Product Placement
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Product placement
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Retail
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brand attitude
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need for cognition
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Brand placement
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Consumer behavior
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Fair trade
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Fairer Handel
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Grocery shopping
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Handelsmarke
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Online grocery shopping
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Organic
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Private labels
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Store brand
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brand familiarity
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Avramova, Yana R.
Brüggemann, Philipp
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
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Choi, Seung-chan
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Dens, Nathalie
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Kaswengi, Joseph
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Levy, Shalom
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Li, Dandan
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Marino, Vittoria
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Martínez-López, Francisco J.
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Mollá Descals, Alejandro
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Pelsmacker, Patrick de
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Pillai, S. K. B.
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Princes, Elfindah
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Ramadan, Zahy
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Rubio Benito, Natalia
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Sasmoko
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Verlegh, Peeter
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International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
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1
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
2
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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