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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"D’Arco, Mario"
~type_genre:"Konferenzbeitrag"
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Brand image
4
Brand management
4
Consumer behaviour
4
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2
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brand attitude
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Avramova, Yana R.
D’Arco, Mario
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
2
Brüggemann, Philipp
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Choi, Seung-chan
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Dens, Nathalie
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Frasquet Deltoro, Marta
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Gázquez-Abad, Juan Carlos
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Kaswengi, Joseph
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Levy, Shalom
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Li, Dandan
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Marino, Vittoria
2
Martínez-López, Francisco J.
2
Mollá Descals, Alejandro
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Pelsmacker, Patrick de
2
Pillai, S. K. B.
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Princes, Elfindah
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Ramadan, Zahy
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Rubio Benito, Natalia
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Sasmoko
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Schramm-Klein, Hanna
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Schulten, Matthias Bernhard
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Smit, Edith G.
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Valsamidis, Stavros
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Veloso, Mónica
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Verlegh, Peeter
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Villaseñor, Nieves
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International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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ECONIS (ZBW)
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Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario
;
Marino, Vittoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-94)
.
2018
Persistent link: https://www.econbiz.de/10013277449
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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