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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Frasquet Deltoro, Marta"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising effects
2
Cognition
2
E-commerce
2
Electronic Commerce
2
Kognition
2
Online retailing
2
Online-Handel
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Beziehungsmarketing
1
Brand
1
Brand placement
1
Click-and-collect
1
Confidence
1
Consumer motivations
1
Cross-channel
1
Distribution channel
1
Einzelhandel
1
Home delivery
1
Internet marketing
1
Markenartikel
1
Online shopping
1
Online-Marketing
1
Relationship marketing
1
Retail trade
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TAM
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Vertrauen
1
Vertriebsweg
1
brand attachment
1
brand familiarity
1
brand placement
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Konferenzbeitrag
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Avramova, Yana R.
Frasquet Deltoro, Marta
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Farah, Maya F.
2
Gendel-Guterman, Hanna
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Indrawati
2
Kaswengi, Joseph
2
Levy, Shalom
2
Li, Dandan
2
Marino, Vittoria
2
Martínez-López, Francisco J.
2
Mollá Descals, Alejandro
2
Pelsmacker, Patrick de
2
Pillai, S. K. B.
2
Princes, Elfindah
2
Ramadan, Zahy
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Rubio Benito, Natalia
2
Sasmoko
2
Schramm-Klein, Hanna
2
Schulten, Matthias Bernhard
2
Smit, Edith G.
2
Steinmann, Sascha
2
Tahali, Sara
2
Valsamidis, Stavros
2
Veloso, Mónica
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Xu, Guangyi
2
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International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Consumer motivations for click-and-collect and home delivery in online shopping
Miquel-Romero, Maria-Jose
;
Frasquet Deltoro, Marta
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-122)
.
2018
Persistent link: https://www.econbiz.de/10013277490
Saved in:
2
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
4
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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