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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Steinmann, Sascha"
~type_genre:"Konferenzbeitrag"
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Advertising effects
2
Brand
2
Brand image
2
Cognition
2
Kognition
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Markenartikel
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Product Placement
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Product placement
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Werbewirkung
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brand attitude
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need for cognition
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Beziehungsmarketing
1
Brand narratives
1
Brand placement
1
Branding
1
Consumer decision-making
1
Customer journey
1
Einzelhandel
1
Einzelhandelspreis
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Food retailing
1
Food trade
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Handelsmarke
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Lebensmitteleinzelhandel
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Lebensmittelhandel
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Multichannel strategy
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Multikanalvertrieb
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Narrative Methode
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Narrative method
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Omnichannel retailing
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Preismanagement
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Premium private label
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Pricing
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Product evaluation
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Avramova, Yana R.
Steinmann, Sascha
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Choi, Seung-chan
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Dens, Nathalie
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D’Arco, Mario
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Farah, Maya F.
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Frasquet Deltoro, Marta
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Gendel-Guterman, Hanna
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Gázquez-Abad, Juan Carlos
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Gómez-Suárez, Mónica
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Indrawati
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Kaswengi, Joseph
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Levy, Shalom
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Li, Dandan
2
Marino, Vittoria
2
Martínez-López, Francisco J.
2
Mollá Descals, Alejandro
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Pelsmacker, Patrick de
2
Pillai, S. K. B.
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Princes, Elfindah
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Ramadan, Zahy
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Rubio Benito, Natalia
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Sasmoko
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Schramm-Klein, Hanna
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Schulten, Matthias Bernhard
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Smit, Edith G.
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Tahali, Sara
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Valsamidis, Stavros
2
Veloso, Mónica
2
Verlegh, Peeter
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Villaseñor, Nieves
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Xu, Guangyi
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International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
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ECONIS (ZBW)
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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