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~accessRights:"restricted"
~person:"Avramova, Yana R."
~person:"Xu, Guangyi"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising effects
2
Cognition
2
Kognition
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Beziehungsmarketing
1
Brand
1
Brand placement
1
Consumer innovation
1
Customer integration
1
Emotion
1
Individual cognitive response
1
Innovation
1
Innovation diffusion
1
Innovation diffusion theory
1
Innovationsdiffusion
1
Kundenintegration
1
Markenartikel
1
New product development
1
Participation behavior
1
Perceived product innovation
1
Produktentwicklung
1
Relationship marketing
1
Social Web
1
Social impact
1
Social web
1
The emotional of user participation
1
The quality of users’ ideas
1
Virtual brand community
1
brand familiarity
1
brand placement
1
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Konferenzbeitrag
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English
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Avramova, Yana R.
Xu, Guangyi
Esteban-Millat, Irene
3
Jazi, Salima
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
D’Arco, Mario
2
Farah, Maya F.
2
Frasquet Deltoro, Marta
2
Gendel-Guterman, Hanna
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
Indrawati
2
Kaswengi, Joseph
2
Levy, Shalom
2
Li, Dandan
2
Marino, Vittoria
2
Martínez-López, Francisco J.
2
Mollá Descals, Alejandro
2
Pelsmacker, Patrick de
2
Pillai, S. K. B.
2
Princes, Elfindah
2
Ramadan, Zahy
2
Rubio Benito, Natalia
2
Sasmoko
2
Schramm-Klein, Hanna
2
Schulten, Matthias Bernhard
2
Smit, Edith G.
2
Steinmann, Sascha
2
Tahali, Sara
2
Valsamidis, Stavros
2
Veloso, Mónica
2
Verlegh, Peeter
2
Villaseñor, Nieves
2
Xu, Jianzhong
2
Xue, Wanxin
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International journal of advertising : the quarterly review of marketing communications
2
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
1
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ECONIS (ZBW)
4
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1
Research on the impact of consumer innovation on purchase intention of new energy vehicles : regulated intermediary effect
Liu, Yang
;
Xu, Guangyi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 41-59)
.
2023
Persistent link: https://www.econbiz.de/10014316772
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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