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~accessRights:"restricted"
~person:"Baccarella, Christian V."
~subject:"Kreativität"
~subject:"Marketing"
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Does applying design thinking result in better new product concepts than a traditional innovation approach? : an experimental comparison study
Meinel, Martin
;
Eismann, Tobias T.
;
Baccarella, Christian V.
- In:
European management journal
38
(
2020
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10012268776
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