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~accessRights:"restricted"
~person:"Balija, Vikranth"
~person:"Dranove, David"
~person:"Homburg, Christian"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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2
Surviving a standards war : lessons learned from the life and death of DIVX
Dranove, David
;
Gandal, Neil
-
2003
Persistent link: https://www.econbiz.de/10001777408
Saved in:
3
The DVD versus DIVX standard war : empirical evidence of network effects and preannouncement effects
Dranove, David
;
Gandal, Neil
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2002
Persistent link: https://www.econbiz.de/10013424221
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