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~accessRights:"restricted"
~person:"Bang, Nguyen"
~person:"Larsson, Anthony"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Electronic Banking
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Digitalisierung
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Information asymmetry
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Bang, Nguyen
Larsson, Anthony
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The international journal of bank marketing : IJBM
2
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ECONIS (ZBW)
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Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
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2
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
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