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~accessRights:"restricted"
~person:"Barrio-García, Salvador del"
~person:"Bauer, Hans H."
~person:"Usman, Osly"
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Barrio-García, Salvador del
Bauer, Hans H.
Usman, Osly
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Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
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