//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Barrio-García, Salvador del"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Research and Development"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Bibliometrics
4
Bibliometrie
4
Forschung
4
Research
4
Bibliometric analysis
3
Co-word analysis
3
Scientific method
2
Scopus
2
Web of science
2
Wissenschaftliche Methode
2
Advertising
1
Advertising effects
1
Bibliographic coupling
1
Brand image
1
Brand management
1
Citation index
1
Communication
1
Comparative advertising
1
Gastronomie
1
Google Scholar
1
IMC
1
Kommunikation
1
Linguistics
1
Linguistik
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Restaurant industry
1
Restaurants
1
SciMAT
1
Top ten authors
1
USA
1
United States
1
Vergleichende Werbung
1
Web of Science
1
Welt
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Barrio-García, Salvador del
Alcántara-Pilar, Juan Miguel
1
Rojas-Lamorena, Álvaro J.
1
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->