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~accessRights:"restricted"
~person:"Bartosik-Purgat, Małgorzata"
~person:"Bhattarai, Ashok"
~subject:"Communication"
~subject:"Online-Handel"
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Bartosik-Purgat, Małgorzata
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Managing global transitions : international research journal
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ECONIS (ZBW)
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Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
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2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms
Bartosik-Purgat, Małgorzata
;
Jankowska, Barbara
- In:
European journal of international management : EJIM
14
(
2020
)
6
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10012316161
Saved in:
4
Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia
Bartosik-Purgat, Małgorzata
;
Filipchuk, Oxana
;
Hinner, …
- In:
Managing global transitions : international research journal
15
(
2017
)
4
,
pp. 341-363
Persistent link: https://www.econbiz.de/10012135702
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