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~accessRights:"restricted"
~person:"Bellert, Nicole"
~person:"Cheong, Hyuk Jun"
~person:"Dowlatshahi, Shad"
~person:"Karner, Thomas"
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International economics : a journal published by CEPII (Center for research and expertise on the world economy)
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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A practical routine to harmonize product classifications over time
Bellert, Nicole
;
Fauceglia, Dario
- In:
International economics : a journal published by CEPII …
160
(
2019
),
pp. 84-89
Persistent link: https://www.econbiz.de/10012318878
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