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~accessRights:"restricted"
~person:"Beneke, Justin"
~person:"Wang, Chunlin"
~subject:"Category management"
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Category management
Category Management
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Consumer behaviour
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Retail assortment
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assortment
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category management
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Beneke, Justin
Wang, Chunlin
Kasper, Benedikt
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Alan, Yasin
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Journal of food products marketing
1
Manufacturing & service operations management : M & SOM
1
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ECONIS (ZBW)
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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2
Are consumers really bewildered by overchoice? : an experimental approach to the tyranny of "too much"
Beneke, Justin
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011432106
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