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~accessRights:"restricted"
~person:"Bhattarai, Ashok"
~person:"Thaichon, Park"
~subject:"Communication"
~subject:"Online-Handel"
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Bhattarai, Ashok
Thaichon, Park
Hajli, Nick
8
Law, Chun Hung Roberts
8
Akram, Umair
5
Dennis, Alan
5
Liang, Sai
5
Holland, Heinrich
4
Martinez, Luis F.
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2
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Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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1
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
The dark and bright side of online consumer behavior : editorial
Thaichon, Park
;
Hwa, Jacky Cheah Jun
;
Hiram Ting
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
Saved in:
4
Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park
(
ed.
);
Cheah, Jun-Hwa
(
ed.
);
Ting, Hiram
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013275517
Saved in:
5
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
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