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~accessRights:"restricted"
~person:"Bilgihan, Anil"
~person:"Cobanoglu, Cihan"
~person:"Eisingerich, Andreas B"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Angst
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Anxiety
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Consumer behaviour
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Consumer decisions
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Consumer emotions
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Enjoyment
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Hobson's choice
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Innovation
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Produktentwicklung
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Bilgihan, Anil
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Eisingerich, Andreas B
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The journal of consumer marketing
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ECONIS (ZBW)
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Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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2
"Hobson's choice" servicescape : consumer anxiety and enjoyment
Bujisic, Milos
;
Bogicevic, Vanja
;
Yang, Wan
;
Cobanoglu, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011808311
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