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~accessRights:"restricted"
~person:"Biscaia, Rui"
~person:"Roy, Subhadip"
~subject:"Sports marketing"
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Journal of sport management : the official journal of the North American Society of Sport Management
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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