//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Block, Martin P."
~subject:"Advertising planning"
~subject:"Celebrity endorsement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeträger"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Celebrity endorsement
Advertising media
1
Communication media
1
Consumer behaviour
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Media planning
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Werbeplanung
1
Werbeträger
1
customer-driven data
1
media consumption
1
media influence
1
media optimization
1
simultaneous media usage
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Block, Martin P.
Huber, Frank
2
Abedi, Vahideh Sadat
1
Aleksandrovs, Leonids
1
Buzeta, Cristian
1
Celis, Martina
1
Cheon, Deokhee
1
Danaher, Peter J.
1
Dens, Nathalie
1
Goos, Peter
1
Jones, John Philip
1
Kang, Inwon
1
Kircher, Heike
1
Manzur, Enrique
1
Marx, Anne
1
Matthes, Isabel
1
Meyer, Frederik
1
Pelsmacker, Patrick de
1
Rossiter, John R.
1
Roux, Amarentia Thérèse
1
Salmon, Charles T.
1
Schultz, Don E.
1
Shin, Matthew M.
1
Stammermann, Ludger
1
Tandoc, Edson C. <Jr.>
1
Thomas, Wolfgang
1
Unger, Fritz
1
Uribe, Rodrigo
1
Van der Waldt, De la Rey
1
Viswanathan, Vijay
1
Wong, Pei Wen
1
Wu, Shangyuan
1
more ...
less ...
Published in...
All
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->