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~person:"Boman, Laura"
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Search: subject_exact:"Politische Idee"
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Boman, Laura
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Journal of business research : JBR
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Journal of global fashion marketing : JGfM
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Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
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2
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
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