//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Bove, Liliana L."
~subject:"Advertising effects"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Narrative Methode"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Kommunikation
Advertising
1
Consumer behaviour
1
Corporate disclosure
1
Counterfactual thinking
1
Konsumentenverhalten
1
Marketing communications
1
Narrative Methode
1
Narrative method
1
Narrative persuasion
1
Public relations
1
Public service announcements
1
Story ending
1
Unternehmenspublizität
1
Werbewirkung
1
Werbung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bove, Liliana L.
Chlopczyk, Jacques
2
Fordon, Anja
2
Kim, Eunjin
2
Neder, Pablo
2
Ratneshwar, Srinivasan
2
Rommerskirchen, Jan
2
Roslon, Michael
2
Thaichon, Park
2
Abraham, Christopher
1
Ahuja, Yukti
1
Ajitha, Soundararaj
1
Asakawa, Shin
1
Beer, Sonja
1
Bell, Emma
1
Ben Aicha, Abir
1
Bhappu, Anita D.
1
Bodur, H. Onur
1
Bouzaabia, Rym
1
Brummans, Boris H. J. M.
1
Cheong, Pauline Hope
1
Chiew, Tung Moi
1
Cronin, John
1
Dann, Stephen
1
Deb, Madhurima
1
Dessart, Laurence
1
Driver, Nicholas
1
Eagar, Toni
1
Emans, Denielle J.
1
Fan, Chao
1
Filieri, Raffaele
1
Gan, Jianhong
1
Germelmann, Claas Christian
1
Ghosh, Aruni
1
Grisby, Jamie L.
1
Grohmann, Bianca
1
Hamelin, Nicolas
1
Haunts, Stephen
1
Hoffjann, Olaf
1
Hong, JungHwa
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->