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~accessRights:"restricted"
~person:"Boyd, D. Eric"
~person:"Malthouse, Edward C."
~subject:"Engagement dynamics"
~subject:"Marketingmanagement"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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