//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Boyd, D. Eric"
~person:"Malthouse, Edward C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Messe"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Messe
2
Relationship marketing
2
Supplier relationship management
2
Trade fair
2
Trade shows
2
Attention theory
1
B-to-B-Marketing
1
B2B marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Customer engagement
1
Customer integration
1
Engagement dynamics
1
Events
1
Firm performance
1
Firm value
1
Führungskräfte
1
Konsumentenverhalten
1
Kundenintegration
1
Managers
1
Marketing
1
Messebeteiligung
1
Perception
1
Top management
1
Trade fair participation
1
Unternehmenserfolg
1
Unternehmenswert
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Boyd, D. Eric
Malthouse, Edward C.
Bathelt, Harald
3
Gopalakrishna, Srinath
3
Kirchgeorg, Manfred
3
Silva, Pedro Mendonça
3
Zanger, Cornelia
3
Dornscheidt, Werner M.
2
Geldres-Weiss, Valeska V.
2
Knoll, Thorsten
2
Lin, Yeqiang
2
Luo, Qiuju
2
Menke, Christoph
2
Moutinho, Victor Ferreira
2
Penzkofer, Horst
2
Sarmento, Maria
2
Stoeck, Norbert
2
Vale, Vera Teixeira
2
Wiedmann, Martin
2
Zeng, Gang
2
Zhong, Dixi
2
Adams, Russell
1
Agyapong, Gloria Kakrabah-Quarshie
1
Alias, Zauyani Zainal Mohamed
1
Anguera-Torrell, Oriol
1
Balaji, M. S.
1
Bannas, Vera
1
Beatson, Amanda
1
Berry, Cornelius
1
Bloch, Peter H.
1
Brailly, Julien
1
Brown, Brian P.
1
Béliard, Anne-Sophie
1
Chi, Yeong Nain
1
Chun, Chang-Suk
1
Coyle, Tom
1
Crecelius, Andrew T.
1
Cudny, Waldemar
1
Ding, Yu-Chun
1
Domini, Giacomo
1
Downey, Clara
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->