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~accessRights:"restricted"
~person:"Bronnenberg, Bart J."
~subject:"Consumer behaviour"
~subject:"pharmaceuticals"
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Bronnenberg, Bart J.
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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
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2
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
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