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~accessRights:"restricted"
~person:"Bulte, Christophe Van den"
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diffusion of innovations
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income heterogeneity
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meta-analysis
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national culture
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social contagion
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Social Contagion and
Income
Heterogeneity
in New Product Diffusion: A Meta-Analytic Test
Bulte, Christophe Van den
;
Stremersch, Stefan
- In:
Marketing Science
23
(
2004
)
4
,
pp. 530-544
which specific contagion mechanisms and
income
heterogeneity
are more pronounced, and test these hypotheses using a meta …
Persistent link: https://www.econbiz.de/10008789655
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