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~accessRights:"restricted"
~person:"Burmann, Christoph"
~person:"Farsky, Mario"
~person:"Japutra, Arnold"
~subject:"Active brand"
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Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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