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~person:"Chang, Yonghwan"
~person:"Cobbs, Joe"
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Sportmarketing
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Chang, Yonghwan
Cobbs, Joe
Katz, Matthew
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Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.
;
Melton, E. Nicole
;
Katz, Matthew
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
Saved in:
5
The identity work of health-conscious sport fans
Mansfield, Aaron C.
;
Katz, Matthew
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 330-340
Persistent link: https://www.econbiz.de/10013325420
Saved in:
6
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
7
Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.
;
Katz, Matthew
;
Armstrong, Cole G.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
Saved in:
8
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
9
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
10
The strength of fan ties : emotional support in sport fan egocentirc networks
Katz, Matthew
;
Mansfield, Aaron C.
;
Tyler, B. David
- In:
Journal of sport management : the official journal of …
34
(
2020
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10012293281
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