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~accessRights:"restricted"
~person:"Chang, Yonghwan"
~person:"Cobbs, Joe"
~subject:"Social Web"
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Chang, Yonghwan
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Sport management review
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ECONIS (ZBW)
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1
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
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2
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
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