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~accessRights:"restricted"
~person:"Choi, Chang-Won"
~subject:"Advertising effects"
~subject:"word of mouth"
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Advertising effects
word of mouth
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Choi, Chang-Won
Asada, Akira
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Journal of current issues and research in advertising
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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