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~accessRights:"restricted"
~person:"Chung, Mi Ryoung"
~person:"Guzman, Francisco"
~subject:"Brand experience"
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Brand experience
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Chung, Mi Ryoung
Guzman, Francisco
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Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung
;
Welty Peachey, Jon
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
Saved in:
2
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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