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~accessRights:"restricted"
~person:"Cobbs, Joe"
~subject:"Sponsor sincerity"
~subject:"Theory"
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
2
All rivals are not equal : clarifying misrepresentations and discerning three core properties of rivalry
Tyler, B. David
;
Cobbs, Joe
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011669248
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