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~accessRights:"restricted"
~person:"Dahlén, Micael"
~person:"Septianto, Felix"
~subject:"Brand"
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Search: subject_exact:"Advertising response"
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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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19
Emotion
14
Brand management
6
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advertising
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Dahlén, Micael
Septianto, Felix
Dens, Nathalie
4
Ko, Eunju
4
Pelsmacker, Patrick de
4
Bauer, Hans H.
3
Bernritter, Stefan F.
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King, Karen Whitehill
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Journal of retailing and consumer services
2
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
3
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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