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~accessRights:"restricted"
~person:"Das, Dolly"
~subject:"Brand trust"
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The relationship between risk aversion, brand trust, brand affect and loyalty : evidence from the FMCG industry
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Das, Dolly
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 78-97
Persistent link: https://www.econbiz.de/10011659857
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