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~accessRights:"restricted"
~person:"De Angelis, Matteo"
~subject:"Advertising effects"
~subject:"word of mouth"
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Advertising effects
word of mouth
Consumer behaviour
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Konsumentenverhalten
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Viral marketing
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Social Web
4
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Advertising
1
Advice giving
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Behavioural finance
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Communication
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Compensatory word of mouth
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Decision
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Entscheidung
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Guilt
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Individualism
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Internet marketing
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Kommunikation
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Luxury goods
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Motivation
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Need for control
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Negative word-of-mouth
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Neuroscience
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Neurowissenschaften
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De Angelis, Matteo
Asada, Akira
3
Berger, Jonah
3
Chen, Zoey
3
Fossen, Beth L.
3
King, Karen Whitehill
3
Ko, Yong Jae
3
Lu, Susan Feng
3
Rui, Huaxia
3
Ali, Azmat
2
Brem, Alexander
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Bukhari, Syed Arsalan Haider
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Choi, Chang-Won
2
Dahlén, Micael
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Duan, Wenjing
2
Godes, David
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Haikel-Elsabeh, Marie
2
Haq, Junaid Ul
2
Hayes, Jameson L.
2
Hosanagar, Kartik
2
Huh, Jisu
2
Ko, Eunju
2
Korgaonkar, Pradeep
2
Lovett, Mitchell J.
2
Mayzlin, Dina
2
Messner, Wolfgang
2
Ofek, Elie
2
Packard, Grant
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Rocklage, Matthew D.
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Romaniuk, Jenni
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Rucker, Derek D.
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Saenger, Christina
2
Schweidel, David A.
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Septianto, Felix
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Staelin, Richard
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Thomas, Veronica L.
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Thorbjørnsen, Helge
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Willemsen, Lotte M.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
1
Psychology & marketing
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ECONIS (ZBW)
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
2
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
3
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
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