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~accessRights:"restricted"
~person:"Di Benedetto, C. Anthony"
~person:"Homburg, Christian"
~subject:"Success factor"
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Success factor
Marketing management
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Di Benedetto, C. Anthony
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing : ZFP ; journal of research and management
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Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
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2
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
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