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~accessRights:"restricted"
~person:"Duan, Wenjing"
~subject:"Advertising effects"
~subject:"word of mouth"
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word of mouth
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Duan, Wenjing
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
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2
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
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