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~person:"Engartner, Tim"
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Sozioökonomie und Wirtschaftssoziologie im Spiegel sozialwissenschaftlicher Bildung
Engartner, Tim
(
ed.
);
Szukala, Andrea
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10012807172
Saved in:
2
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
3rd ed. 2019
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process,...
Persistent link: https://www.econbiz.de/10012395948
Saved in:
3
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko
;
Mooi, Erik
-
2019
-
Third edition
Persistent link: https://www.econbiz.de/10011806651
Saved in:
4
Sozioökonomische Bildung und Wissenschaft : Entwicklungslinien und Perspektiven
Engartner, Tim
(
ed.
);
Fridrich, Christian
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011804596
Saved in:
5
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Sarstedt, Marko
-
2014
-
2nd ed. 2014
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as...
Persistent link: https://www.econbiz.de/10013523130
Saved in:
6
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Mooi, Erik
-
2011
1 Introduction -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & Anova -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- 10 Communicating the Findings -- References
Persistent link: https://www.econbiz.de/10014425261
Saved in:
7
Against rigid boundaries in social science
Engartner, Tim
- In:
International Journal of Pluralism and Economics Education
1
(
2009
)
1/2
,
pp. 58-64
another. If the
social
sciences
, especially economics, are to gain greater social relevance and acceptance, researchers must …
Persistent link: https://www.econbiz.de/10010669874
Saved in:
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