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~accessRights:"restricted"
~person:"Esch, Franz-Rudolf"
~subject:"Relationship marketing"
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Esch, Franz-Rudolf
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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