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~accessRights:"restricted"
~person:"Evanschitzky, Heiner"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
7
Relationship marketing
7
Konsumentenverhalten
5
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
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Affective commitment
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Augmented reality
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Brand management
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Buyer-seller relationships
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Convenience
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Cross-buying
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Customer experience
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Customer integration
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Customer participation
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Customer satisfaction
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Customer value
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Deutschland
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Germany
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Holiday behaviour
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Immersion
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Evanschitzky, Heiner
Han, Heesup
29
Hollebeek, Linda D.
24
Kumar, V.
19
Ahn, Jiseon
16
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Rather, Raouf Ahmad
16
Khan, Imran
15
Klaus, Philipp
14
Prentice, Catherine
13
So, Kevin Kam Fung
13
Japutra, Arnold
12
Rahman, Zillur
12
Kumar, Vikas
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
Verhoef, Peter C.
11
Back, Ki-Joon
10
Fatma, Mobin
10
Grewal, Dhruv
10
Gustafsson, Anders
10
Johnson, Lester W.
10
King, Ceridwyn
10
Leckie, Civilai
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Balaji, M. S.
9
Bang, Nguyen
9
Gil Saura, Irene
9
Gong, Taeshik
9
Karjaluoto, Heikki
9
Line, Nathaniel D.
9
Park, Jungkun
9
Sarkar, Juhi Gahlot
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
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Fernandes, Teresa
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
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ECONIS (ZBW)
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
3
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
4
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
5
Securing business-to-business relationships : the impact of switching costs
Blut, Markus
;
Evanschitzky, Heiner
;
Backhaus, Christof
; …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
Saved in:
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